Yesterday, Twitter analytics lead, Kevin Weil, gave a talk at O'Reilly's Strata 2011, a conference dedicated to big data.
Roberto Medri, Etsy's Analytics Lead, said that Custora's segmentation was key to the company's big holiday marketing push.
Applications in the software platform include marketing analytics, marketing automation, search engine keyword & social media ROI analytics, lead management, cohort analytics, landing pages, social media monitoring and website conversion optimization.
The team thinks that its newly launched features, like mobile analytics, lead tracking, and sponsorship marquees can drive significant boosts in mobile ad revenue, while the ability to engage mobile users with social features, deals, and "free, we hate spam" offers, can drive 3-times the engagement of current solutions.
New technology -- predictive analytics, lead scoring, customer relationship management, and account targeting tools, such as the newly launched LinkedIn Account Targeting -- have made the delivery of relevant content on the account level a reality.
"We need to get back to being the leader in mobile data and analytics, which leads to the best product management in our games," he said.
Dachis Group, the social marketing and analytics startup led by Jeffrey Dachis (who previously co-founded and led interactive marketing agency Razorfish), announced today that it has raised $7.5 million in series C financing, led by Austin Ventures.
In a recent survey by CEA/Hickman Analytics, Daines led Walsh by thirteen points in a head-to-head matchup.
But the evolution of analytics may lead to the capacity to embrace the chemistry problem and turn it into a competitive advantage.
