In the first group are analytics platforms, such as Google Analytics or any number of embedded programs, as well as business intelligence (BI) systems.
The fault of marketing analytics platforms such as Google Analytics is that they track the source of traffic but not the cause of that traffic.
Content creation and analytics platforms such as Sprinklr, NewsCred and Contently help create different infographics, whitepapers, videos or articles for different segments of the customer base, which are then delivered by email, social shares or other channels.
As Orad explains, advanced analytics platforms such as Sisense enable cybersecurity firms to obtain "an end-to-end solution for modeling, analyzing and visualizing data, without investing vast resources into building a data warehouse as traditional tools would necessitate".
Syncsort is acquiring Circle Computer Group, a software maker that allows organizations to make data securely available for analytics on platforms such as Apache Hadoop.
Ever since the digital revolution set its sights on the edu sector, it's a whole new landscape in terms of big data and analytics, alternative learning platforms such as social media and video, and bustling private -- and public -- revenue streams.
The big crisis data analytics, broadly speaking, aims to leverage big data analytics techniques, along with digital platforms (such as mobile phones/Internet), for efficient humanitarian response to different crises.
Some platforms — such as Splunk — integrate analytics software with data preparation, governance and security tools.
One place to start is by taking advantage of customer success platforms such as Gainsight that leverage predictive analytics to monitor customer health.
Pulsar TEAM, meanwhile, delivers social enterprise analytics by tracking and managing activity on companies' internal collaboration platforms, such as Yammer.
