Its loyalty card analysis business, Dunnhumby, paid the retailer just £7.5m this year, a quarter of last year's haul, after profits fell.
The company has been focusing on security products in the last four years and the Internet analysis business was not part of its strategy, the chief executive, Charles M. Boesenberg, said.
In the final analysis, business sense trumped sentiment, even if that meant ending a near 10-year relationship with a beloved head coach.
"Sun has obviously been a lost child for many years, but they have some great assets," said Rebecca Runkle, director of technology research at Research Edge, an equities analysis business.
With big companies and start-ups plunging into the data analysis business in recent years, SAS looked vulnerable.
Jibannet Co., Ltd. is engaged in the ground analysis business.
If fanbois would get out of the financial analysis business, I think we'd all be better off.
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