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Integrating problem analysis and idea generation into product design can lead to the product innovation [2].
A complete design process for product innovation must include problem analysis and idea generation simultaneously.
Based on AD and TRIZ, this paper presents a novel hybrid-compact design matrix by integrating problem analysis and idea generation approaches into the conceptual design stage for new product innovation.
Several data verification procedures were used, including concurrent data collection and analysis, and idea reconfirmation during the process.
In workshops, they usually introduced and applied various design methods such as process mapping and lean principles to support analysis and idea generation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com