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A complete design process for product innovation must include problem analysis and idea generation simultaneously.
Based on AD and TRIZ, this paper presents a novel hybrid-compact design matrix by integrating problem analysis and idea generation approaches into the conceptual design stage for new product innovation.
Integrating problem analysis and idea generation into product design can lead to the product innovation [2].
At this point it's important to take a break before beginning the analysis and idea selection phase.
Several data verification procedures were used, including concurrent data collection and analysis, and idea reconfirmation during the process.
In workshops, they usually introduced and applied various design methods such as process mapping and lean principles to support analysis and idea generation.
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