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The play reveals (not an unfamiliar idea) that politics is a separate language, with no bearing on a man's private life.
Mr Gladwell showed how its principles could be widely applied, to the spectacular explosion in mobile phone usage, for instance, and the fall in New York's crime rate in the early 1990s.The "tipping point", in Mr Gladwell's view, is the moment when an unfamiliar idea, fashion, or form of behaviour, crosses some imperceptible threshold and suddenly spreads with the speed of a bush fire.
There could be a little resinous wisdom in the air at the end of the stoner flick – hardly an unfamiliar idea to connoisseurs of The Big Lebowski, the Coen brothers' own rub of the green and the spiritual touchstone for the high-class smokers' movie.
Moving in general appeared to be an unfamiliar idea for the respondents.
To most Americans, however, anticolonialism is an unfamiliar idea, so let me explain it.
But it's an unfamiliar idea to many scientists, and it's just as true in grant writing (if a little less obvious) as it is in those other contexts.
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You can use mnemonics to enable your mind to reproduce a relatively unfamiliar idea, and especially a series of dissociated ideas, by connecting it, or them, in some artificial whole, the parts of which are mutually suggestive.
It's a comforting, not unfamiliar idea, until this thought: "The stars are bright, but do they know / The universe is beautiful but cold?" Then the song stops being comforting; it reaches for something it doesn't quite understand, and possibly doesn't even want; it becomes ambiguous and mournful.
More research is needed to understand how to present most effectively the unfamiliar idea of a randomised clinical trial at a stressful time.
Papers are definitely the most accessible source for understanding an unfamiliar research idea.
When you're looking for buy-in to an unfamiliar, disruptive idea, try to package it with familiar concepts, especially ones that have seen success in the past.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com