Its success as reflected by a spot on FORBES GLOBAL's Top 200 Small Companies list last fall shows that Indonesia, despite economic woes, still has a large, underserved consumer market.
Given the natural fit of family focused messaging around Christmas, it can be easy for brands to tap into this massive yet underserved consumer segment.
A few extra horses, a couple extra miles per gallon or a clutch of underserved consumers are always lurking out there, tempting those with the resolve and resources to go after them.
Bringing basic financial services to underserved consumers is a huge market opportunity, and a philanthropic one, too.
Several initiatives are already under way – John Quelch, Lincoln Filene Professor of Business Administration, and Mookerjee have written a paper titled "Marketing to India's Underserved Consumers". The India Research Center is also working with assistant professor Mukti Khaire to study Indian fashion entrepreneurs.
As Mohanjit Jolly, DFJ Managing Director describes it, "We are seeing an enormous growth opportunity to provide clean, affordable solar light and power products to the relatively untapped markets of the developing world, and to make a positive impact on the lives of so many underserved consumers".
experiences of traditionally underserved consumers, including un-banked and under-banked consumers.
"I think it's one of the best things that has happened in the last 10 years for underserved consumers," she said.
For those underserved consumers who exist in the Venn diagram intersection of people who enjoy catty fashion-oriented reality shows and people who play video games, there is at last a Nintendo Wii title in the works.
Ethan came to SOM to learn how to envision, design and market high-quality and scalable financial products for low-income and underserved consumers in the United States.
