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It was based on an unconventional concept by the University of Chicago Consortium on School Research.
It's a hybrid complex of event spaces, galleries, studio spaces, and tech start-ups that has, thus far, been extremely successful as an unconventional concept for building an arts community.
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It was a very unconventional concept for promoting comedy.
Riverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US.
Douglas Century of The New York Times called it "the most controversial music video to air in years", and favored the video's unconventional concept, writing that "'Untitled' breaks a long-established pattern in hip-hop and R&B videos in which male artists are often dressed in roughneck gear — baggy jeans, Timberland boots and baseball caps — surrounded by shimmying women in thong bikinis".
They entertained a series of unconventional concepts, including augmented-reality or holographic displays embedded in windshields and windows, a sunroof made of a special polymer that reduces heat from the sun, and windows with adjustable tints — like those on Boeing's new 787 Dreamliner jets.
In short, it's a great opportunity and market to try very unconventional concepts and ideas.
Television success often results from unconventional concepts, and the FX channel offers stark proof of that, David Carr writes in the Media Equation column.
One of the reasons Pixar has become Pixar is that they were able to score some of their biggest hits from unconventional concepts like Wall-E and Up.
Experimental proof is provided of an unconventional seismic design concept, which is based on deliberately underdesigning shallow foundations to promote intense rocking oscillations and thereby to dramatically improve the seismic resilience of structures.
These include a transonic cruiser concept design, an unconventional configuration, two passenger jet aircraft, and a jet trainer aircraft.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com