In this particular situation, this is a specific company, with a specific offer that's appropriate, and the transaction should be done.
In the evening, when on a tablet, that same user can now be served an ad from the same company while browsing on a tablet or computer, this time with a specific offer.
While Bratton may not have put a specific offer to Miller in writing, a New York Times profile of the two men this weekend describes how there was at least an informal offer on the table a week earlier.
If a free agent asked the Yankees to be patient for over a month and then gave them 15 minutes to make a specific offer, and that offer might still be trumped by two other teams, George Steinbrenner would howl until his face turned as blue as his blazer.
Brighton and Hove council said it did not make a specific offer "because we did not understand this to be a consultation".
He said he was not responding to a specific offer.
The meeting didn't conclude with a specific offer, though Mr. Britt was largely unmoved by the approach, which envisioned no takeover premium for his company.
The government may be unwilling to make such a specific offer until after he provides information, especially given the political component of this case and its high-profile treatment by the Bush administration.
But Mr. Bush did not make a specific offer, and his plan, to spend $5 billion more on the program over the next five years, falls far short of the $35 billion expansion that passed with bipartisan support in Congress.
However, very few people would be offended by a genuine, specific offer of assistance.
The best of the best are creating gaps in their customer's eyes and positioning them in a way that only their specific offer can fulfill.
