Those are two different approaches — an integrated user experience compared to a marketplace.
Mashup, as a general term in the UGC/UGS domain, is an application that incorporates elements coming from more than one source into an integrated user experience [1].
Mobile apps have the unique ability to create an integrated user experience that combines the self-paced nature of books, the rich multimedia experience of CDs, the social excitement of seminars, the mentorship of in-person coaches and the utility of tools and workbooks.
The issue here, he says, is that others like Hangouts have really nailed this experience, which means that offering up something competitive will mean really focusing on building a strong product with a terrific integrated user experience.
Together with a more integrated user experience, the new self-help apps are cleaning up the industry by offering increased transparency and accountability for their promised benefits (not to say they aren't controversial at times).
"Using BREW, we can embed applications on the handset to deliver a single integrated user experience, which in turn will encourage take-up of our services," said Frank Meehan, Hutchison Whampoa's (3's parent) director and general manager, global 3G handset and application group.
Facebook today announced that AT&T and France Telecom/Orange are the first two carriers to be part of its Facebook Home partnership program to develop devices with the social network's new integrated user experience, which will kick off with the a 4G phone, the HTC First.
The housing associations using social networking technology to connect to audiences, and generating the greatest social following and support, are more likely to have developed a shared sense of purpose, created management innovations and designed integrated user experiences for their clients.
The integrated database allows for a fully-integrated user experience regardless of their chosen method of engagement (i.e., coaches, online, and others).
While the HTCs of the world "differentiate" blindly based on available technology, Apple innovates only when it can create a superior, well-integrated user experience.
So to sustain its traction, Waze is today betting that it can continue trending in the right direction and avoid those pesky diminishing returns by offering a more socially-integrated user experience.
