While that amount is enough for a large initial advertising buy, it is sure to be only the first trickle in the total spent by candidate-focused super PACs in the coming months.
These same-day openings, known in Hollywood as "day-and-date" releases, are meant to hinder video pirates who sell illegal copies of American releases in foreign markets and to maximize the impact of a movie's initial advertising and publicity push in an increasingly global marketplace.
Back in 2006 Michael speculated that Microsoft may have been taking a loss on its initial advertising deal with Facebook, simply to beat out Google and get some traction in the advertising space.
The Mint's initial advertising campaign, consisting of an estimated 1,600 television, radio and print advertisements and partnerships with the national retail chain Wal-Mart and the General Mills company, cost approximately $41 million.
One of Purdue's initial advertising campaigns featured a photograph of two little dosage cups, one marked "8 A.M". and the other "8 P.M.," and the words "Remember, Effective Relief Just Takes Two".
Both are also aided by being currently in theaters, in the heat of their initial advertising.
The Democrats have estimated that their initial advertising campaign, to run until the conventions, will cost $25 million or more.
As Perfetti Van Melle gears up to introduce Mentos UP2U, its first stick gum sold in this country, the initial advertising efforts will be focused in social media like Facebook.
But he said he liked to think that maybe a handful of those starlet-Googlers had stuck around to read the dispatches from Egypt and Turkey, or the acclaimed travel section, or the theater critic — who, contrary to all expectations, turned out to be The Faster Times's highest initial advertising earner.
The initial advertising partners are American Express, General Electric, Johnson & Johnson and PepsiCo, along with their ad agencies.
