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Over the years, I have developed an increasing fondness for kids, but I don't ever remember being a child who mapped out her future in crayon with a fenced house and two kids – I always pictured a bachelorette pad and a dog.
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Data collected by the National Literacy Trust in 2012, however, suggested that a newer generation of readers, those aged 8-18, are showing a steadily increasing fondness for reading on screens, perhaps reflecting the media they're most accustomed to (and representing a possible future solution to the problem of covers perceived as solely "for girls" or "for boys").
Over the years I have developed a steadily increasing fondness for Pugliese Vineyards' lean, unprepossessing sparkling wine, which strives not to make a big statement, just to refresh and please drily.
The increasing fondness evinced by advertising agencies for classic jazz performances is an even more confounding blessing.
But what's really behind the increasing fondness for the pre-1979 era?
Barry Singer bemoans the "increasing fondness evinced by advertising agencies for classic jazz performances".
He has since insisted that he was misunderstood and has shown increasing fondness for words like "diversity".
According to the Potato Council, our increasing fondness for rice and fajitas is to blame for this blight on a great industry and an ingredient that has formed the core source of sustenance on many dining tables for many years.
The Hollywood studio Warner Bros is planning a remake of the cult Michael Caine and Sylvester Stallone football movie Escape to Victory to capitalise on the US's increasing fondness for "soccer" and the current World Cup.
In recent years Jack Daniel's has rolled out two new brands Gentleman Jack and Jack Daniel's Single Barrel designed to capitalise on Americans' increasing fondness for craft spirits.Some craft distilleries, of course, are wholly independent.
Nevala-Lee carefully traces the rifts that developed in the core group, largely prompted by Campbell's increasing fondness for pseudoscientific ideas such as the Dean drive (proposed by inventor Norman Dean, who claimed it could produce thrust without a reaction — in violation of the laws of motion).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com