The game's trailer (below) was an important, press-piquing part of the pre-release routine, featuring music from Sigur Rós frontman Jónsi.
Whitechapel Art Gallery, London, 28 March until 17 June Printed in Norfolk: Coracle Publications Artists' books by Gustav Metzger and Kurt Schwitters and the work of artist poet Ian Hamilton Finlay feature in this retrospective of an important small press.
And his split-second decision to photograph the moment rather than try to save a life in a strange way reinforces an important free press value: independence.
A few days later, I contributed to an editorial by the Honolulu Civil Beat Editorial Board drawing attention to the important press freedom concerns raised by the actions of PayPal and other companies as a result of government pressure.
When Arnaud Lagardère, one of France's most important press barons and aerospace bosses – and a man who calls himself a "brother" to the president – appeared in a kitsch video declaring his undying love for a Belgian swimwear model less than half his age and a foot taller, it wasn't just seen as a lapse of taste.
"Getting quality links back to the site for our chosen terms,blogging on our website, articles and really important press releases, and all these then get pushed via 'social', Facebook, LinkedIn, Twitter, Google plus and, where suitable, YouTube".
Other important Press factors include gender and teamwork.
"Our relationship with Definers was well known by the media – not least because they have on several occasions sent out invitations to hundreds of journalists about important press calls on our behalf.
Although some of the studies will have had press releases released from both university and journal, this could only increase the proportion of occasions when exaggeration is already contained in at least one important press release source.
