From September 6-8, I'll be partnering again this year with Property Brothers Drew and Jonathan Scott for our IT House X Producer's Ball, a multi-day experiential event that's centered around a specific theme.
A brand ambassador at an experiential marketing event is able to act as more than a salesperson representing your product, service and brand; they can spend time connecting on a deeper level with potential customers.
Brand marketers have been told for years that the future is digital and mobile, and while this may hold some truth, the numbers don't lie: More than 70% of consumers consider converting into customers after an experiential marketing event.
Knowing exactly what you want to convey to consumers is essential, especially when you're connecting with your audience through an experiential marketing event.
Almost as if wanting to outdo themselves Kurvana recently debuted another experiential event in West Hollywood, "High in the Hills".
In its latest temporary experiential event space, the design firm We Came in Peace has come up with Persephone's, an avant-garde flower shop selling gothic flower arrangements planted in handmade ceramic sculptures by ceramist Ben Medansky.
The specific dharmas included within it vary, but they are all understood as explaining a range of experiential events, being themselves dissociated from both material form and thought.
While I believe there will always be a space for nightclubs and dance parties, I think we, as a community, have a hunger for more experiential events that encompass all of our senses and take into consideration our different needs.
"It's been a very unpredictable time in the media industry, but we grew revenue by 50% in 2017 and are excited to continue to grow our already diverse revenue stream which, in addition to advertising, includes online classes, merchandising, and experiential events," a Brit + Co spokesperson told TechCrunch.
