Similarly, a player like Joshua Brillante is important not just in and of himself, but for how he changes the role for an existing player like Miloš Ninković.
HP doesn't need the Palm brand; the IP helps an existing player not a new entrant; we don't think the WebOS platform is viable long term in the face of its competition; and HP could sweep up Palm's people individually at a much lower price.
If new players can find those channels, or if an existing player brings newbies into the fold, the game comes alive.
In February, GM revealed it is considering teaming up with its dealers to create its own all-makes, all-models shopping site à la Autobytel, instead of working with an existing player.
Line has partnered with Avex Digital and Sony Music Entertainment for its upcoming Japanese service and now we know it is tapping an existing player to cover its overseas markets.
Merely filling the gap of an existing player lacks the upside of an outsized return, and puts you at the mercy of the competitor "completing" its product and thus neutralizing your differentiation.
