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In a world that focuses too much on short-term results, the moral of this story is that growth does not hinge on acquiring new consumers -- it hinges on defending and growing an existing consumer base, which is actually easier to do.
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In the Cover Girl possibility, the advantage would come from Cover Girl's strong brand and existing consumer base combined with Procter & Gamble's R&D and global go-to-market capabilities.
Interestingly, however, not only is Streetlife able to benefit from Archant's long-standing relationship with local advertisers and its existing consumer base, but content on the site is also feeding some of the stories picked up by local journalists writing for various Archant properties.
Shows are being selected to appeal to Xbox's existing consumer base: males from 18-34.
If credit incentives do not change, opponents of the FairTax worry it could exacerbate an existing consumer debt problem.
Review existing consumer guides.
Early trials and preliminary research that suggests a sure bet attracts investors much in the same way that consumer tech companies with an existing customer base attract them.
"You don't want to completely displace all your existing consumers and end up with a lower-value model".
Consumer reviews play a critical role in our marketplace today, and existing consumers can have significant influence over prospective consumers.
Existing consumers can be relied upon to chomp chocolate and newcomers are getting a taste for it.
They could be among your existing consumers.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com