It's an example of a nudge.
Encouraging behaviour change is an example of the "nudge" doctrine, explained by a pair of American behavioural economists and recently favoured by Tories who believe governments only need to "nudge" people to follow a certain course rather than helping them every step of the way.
It isn't going to save the world but it's an example of sensible regulations nudging us to do the right thing.
Satisfied, however, by lawyers being all for it, the Law Commission decided that, in a daring example of Nudge-style paternalism, cohabitants without children should be subjected to its new rights and obligations unless they formally opted out.
Cameron's Wall, the porn filter the Tories wish to inflict upon a bemused Britain, is the latest example of "nudge theory" to emerge from the top minds at Conservative HQ.
3. Nudge: An example of a highly successful special unit was the Behavioural Insights Team, or nudge unit, set up by No 10 in 2010.
It was a local experience that turned out to be a highly effective way of guiding traffic without legislation – and an early example of a "nudge", a prompt to our behaviour that most people consider helpful and generally unobtrusive.
A GPS is a classic example of a nudge.
Finally, we suggest a few examples of nudges and discuss one in more detail.
After discussing the findings, we suggest a few examples of nudges and discuss one in more detail.
