As an example of a major killer that elicits little fear in the population, Gigerenzer cited a US study by the Institute of Medicine which found that between 44,000 and 98,000 people a year in the US die of documented, preventable, medical accidents in hospital.
He pointed to widespread enthusiasm for the new home-rule government's attentiveness to local needs, and mentioned an example of a major entertainment event that recently had to be altered because of foot-and-mouth restrictions: "They came to see us with their alternative plans on Friday, and by Tuesday they had their answer.
Cottonelle is an example of a major recognized enterprise/brand failing to account for natural search.
The purchase of Indian firm Daksh by IBM in April 2004 was an example of a major U.S. player looking to acquire call-center expertise through an offshore acquisition.
Climate change is an example of a major environmental hazard driver and diminisher, indicating the intricacies and complexities involved in trying to understand the overlaps, connections, and interactions amongst environmental hazards.
The reactor refurbishment project for a CANDU (Canada Deuterium Uranium) reactor is an example of a major reactor-maintenance-related project where significant amount of non-fuel radioactive materials are generated.
Dhaka City, the capital of Bangladesh, is an example of a major city in a developing country where there has been no rigorous estimation of medical waste generation based upon a thorough scientific study.
Following its usual policy response playbook, Google has also published a blog outlining its arguments — in which it asserts that its partner agreements are "entirely voluntary", and adds that "anyone can use Android without Google", name-checking Amazon as an example of a "major" company that has forked the platform.
As the New York Times pointed out: "Experts in international law said they could not think of an example of a major United Nations agreement entering into legal force less than a year after it was finalized".
Pain resulting in reduced quality of life is an example of a major symptom requiring treatment.
