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It's an example of a nudge.
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3. Nudge: An example of a highly successful special unit was the Behavioural Insights Team, or nudge unit, set up by No 10 in 2010.
Encouraging behaviour change is an example of the "nudge" doctrine, explained by a pair of American behavioural economists and recently favoured by Tories who believe governments only need to "nudge" people to follow a certain course rather than helping them every step of the way.
A GPS is a classic example of a nudge.
It was a local experience that turned out to be a highly effective way of guiding traffic without legislation – and an early example of a "nudge", a prompt to our behaviour that most people consider helpful and generally unobtrusive.
This is an example of "nudge" economics.
It isn't going to save the world but it's an example of sensible regulations nudging us to do the right thing.
But it is a trade-off; make the contributions too large and more workers will opt out.Auto-enrolment is a classic example of the "nudge" approach to economics; changing the way that policy is designed to alter behaviour.
3. Sometimes a nudge is better than a shove Nia Joynson-Romanzina, head of global diversity and inclusion at Swiss Reinsurance Company, recommended the work of Iris Bohnet at the Harvard Kennedy School as a great example of how nudge behaviour can be used to change attitudes to gender diversity.
Satisfied, however, by lawyers being all for it, the Law Commission decided that, in a daring example of Nudge-style paternalism, cohabitants without children should be subjected to its new rights and obligations unless they formally opted out.
These type of examples are classic examples deriving from a nudge management approach.
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