BlackBerry's BBM Executive Vice President, Andrew Bocking, said: "BBM is a very engaging messaging service that is simple to use, easy to personalize and has an immediacy that is necessary for mobile communications".
If you had your choice between an engaging, personalized message from an authentic thought leader at a company and boring, automated content coming from an impersonal corporate logo, which would you prefer?
Not a single social post by the Conservative party encouraged voter registration and it ran a paid media attack campaign rather than offer personal, positive, engaging messages.
Content marketing tools, for example, help you plan and craft your brand's most engaging messages.
"A certain segment of advertisers have told us that they want richer and more engaging messaging capability," Google's AdSense's Product Management Director Gokul Rajaram told the AP.
We need to work with marketing agencies to help us devise compelling and engaging messaging around nutritious foods.
Or as Ustwo puts it: "an alternative way to communicate with friends, show them what you're up to and exchange nonsensical but engaging messages with them".
For example, when people claimed that my advertising experience wasn't relevant, I showed I could help them reach potential donors with more engaging messaging.
Why else would we spend hours and hours working on blog posts, creating infographics and crafting engaging messages on your social media accounts?
As operating systems will find it hard building an engaging user base, messaging apps like Messenger, WhatsApp, and WeChat are in the best position to first reach the top of post-search-'n-app-mountain.
