The box redesign is part of the organization's effort to refresh its brand for its 100th birthday this year.
Nearly all the readers who responded expressed some degree of concern over this effort to refresh this landmark of American culture for modern audiences.
Ms. Lewis described Ekocycle as part of efforts to refresh the Coca-Cola brand that began in 2005.
It marks the moment to acknowledge Lincoln Center's importance to our city and nation and to support efforts to refresh this worn, still beautiful Acropolis.
He went on to compound the damage by challenging Neil Kinnock for the leadership in 1988, and fighting against all of Mr Kinnock's subsequent efforts to refresh the party's policies and image.
Gone are the days when a carmaker could launch a new model and expect sales to stay high for five or six years without constant efforts to refresh the product and its brand image.Nowhere is this clearer than at two of Europe's weakest carmakers, Ford and Fiat.
Netflix recently refreshed its iPad app in an effort to make it easier for people to find content.
Behind the 99 Percent Re "Who Is Occupy Wall Street?" (Nov. 13): It is refreshing to see The New York Times make an effort to step back and re-evaluate its coverage of this very important and historical movement.
It was refreshing to hear the announcement that this was not an effort to reduce staff.
Part of a larger global campaign made in an effort to globalize the brand and underscore Quaker's leadership and expertise, it was time to hit refresh on the logo with the help of design agency Hornall Anderson.
