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The real challenges are something like writing an effective press release.
She proved to be an effective press secretary for Neil Kinnock and was responsible, in part, for his barnstorming conference speech in 1985 when he tore into the militants on Liverpool council.
Anderson added: "Recognising Impress would not create an effective press regulator but it would be an attack on free speech, imposing on 90% of the newspaper and magazine industry who have joined an effective self-regulator, Ipso, a system of punitive costs and damages designed to coerce them into compliance with a state-sponsored system of regulation".
Jeremy Corbyn has been struggling to ensure he receives an effective press since he became party leader, and Milne will be charged with ensuring there is an improvement ahead of the large round of local government elections in Scotland, Wales, London and England due in May next year.
We need more depth, more focus and more quality criticism if we are to build an effective press.
An effective press that results in turnovers and easy baskets will speed up the game for Maryland and possibly push the Hoosiers out of sorts.
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We predict that the KD-R used together with anti-viral therapy will also be an effective Press-Pulse strategy for reducing progression of those cancers infected with human cytomegalovirus (234).
The home side's performance rather drifted, lacking any effective press and undermined by uncertainty at the back, where an unfamiliar defence seemed forever prone to implosion.
The Russian authorities' hostility to the idea of a free and effective press is only a shadow of the treatment meted out to publishers of samizdat in the Soviet Union.
This time last week, the Ministry of Defence staged a dignified and highly effective press conference by some of the sailors who had been held captive in Iran.
A Guardian writer is currently creating editorial guidelines for the ambassadors to give them the best opportunity to get their voices heard in the press; how to pitch stories, what makes an interesting story, and how to write effective press releases.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com