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But that other appealing tag of "instinctive" is too easy.
Granted, those machines are far less sophisticated, but it's an undeniably appealing price tag for those looking to dip their toes in the water.
A new firm called Publicize may not embrace the self-serve, tech-centric model quite as a fully, but it does have a pretty appealing price tag — its standard cost is $499 a month, in contrast to traditional firms that can charge thousands or tens of thousands dollars.
The Tag Junior pal is an appealing character-based handheld device that toddlers can use to interact with specially printed board books.
While the benefits in injury recovery may make NovoTHOR an appealing product for the NFL, potential benefits for those suffering concussions could really make it worth the $140,000 price tag.
Hardly an appealing image.
It's an appealing idea.
AUSTERITY is an appealing word.
Which is an appealing idea.
It's an appealing theory.
It's an appealing option.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com