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Indeed, Antony Young, president of Optimedia in the USA, concludes in his new book, Profitable Marketing Communications, by saying: "Marketing ROI is not just an alternative term for effectiveness, impact or results.
Though the word is not included in major formal dictionaries, web-based user-generated dictionaries like the Urban Dictionary (which provides "pull me thong" as an alternative term for whale tail ), the Double-Tongued Dictionary and the Wiktionary, have entries for the word.
Though the phrase "intelligent design" had featured previously in theological discussions of the design argument, the first publication of the term intelligent design in its present use as an alternative term for creationism was in Of Pandas and People, a 1989 textbook intended for high school biology classes.
"ρ" DNA is an alternative term for mtDNA.
The UNAIDS in its guidelines on terminology reports that an alternative term for VCT is client initiated testing [ 9].
Thus, Dr. Mintz coined an alternative term for practitioners wanting to be cautious in defining their practice while at the same time denying its purpose.
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At lunch yesterday a colleague asked me what I thought about 'Resilience' as a alternative term for sustainability.
We have also appropriately accounted for competing mortality, meaning that all deaths estimated in our paper are actually postponed beyond a given time point of reporting (an alternative term used for this measure is avoidable deaths)—the entire cohort will eventually diminish to 0 if follow-up is extended long enough.
To further aid interpretation and to contextualise the findings, we would like to draw attention to the fact that all deaths estimated in our paper are actually postponed (an alternative term used for this measure is avoidable deaths)—the entire cohort will eventually diminish to 0 if follow-up is extended long enough.
The grotesquely troublesome issue of the "will to power," for which Safranski and many others continue to stand in ranks against him, might have been understood quite differently had Nietzsche used an alternative term, like "instinct for freedom," which, as he explains at one point, indicates exactly the same psychological drive.
Graph theoretical parameters, such as degree or extent of spatial residue interaction (ESRI) (an alternative term used in the present study for simplicity) for all the interface residues, are employed as features to predict hotspots.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com