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Mark Blyth, economics professor at Brown University, and Eric Lonergan, a London-based hedge-fund manager, have come up with an alternative: print the money but cut out the middlemen and hand the cash straight to the people instead.
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But not if you show up in a chic alternative: print pants that have the ease of pj's but with a bit more panache.
It seems like a great fit for VistaPrint, and Relay Foods also has used remnant alternative print channels successfully (with a regional distribution focus of course).
But, though e-readers continue to be visually and emotionally unappealing to many, their incorporation into a centuries-old tradition confers upon them a certain weight and legitimacy, marking another step in their acceptance as an alternative to print.
The high street will service you well with leopard skater shoes that are easy to slip on with jeans or, if you want to deviate slightly from straight-up leopard, Nike's Jordan Spizike hi-tops come decorated with an alternative "elephant" print.
Stories presented on phones, tablets and e-readers now offer an alternative to print books.
And one consequence of this is the kind of app Wired is making, an alternative to print and perhaps a superior one.
Despite the dominance of online music media outlets, alternative print presses covering every corner of club culture are making a comeback.
(It could have been worse: an alternative cover, printed on the magazine's final spread, featured a porn queen being penetrated by a blue foam phallus).
It opposed the three-colour system to such an extent that in 2007 it helped launch a £4m advertising campaign promoting its alternative – printing plain percentages of sugar, salt, fat and calories for each serving.
The alternative, printing out hundreds of pages at a time, results in an unwieldly mess that also stands out like a sore thumb whenever you pull it out in class.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com