Getting out of class sounded good, and the additional enticement of free doughnuts sounded better, so my friends and I stuck up our hands and marched off to Mr. Reynolds's office.
They also said she was offered seven figures for a two-book deal with Simon & Schuster as an extra enticement.
One could argue, however, that with the additional enticements that Crest provided — thousands of free movie screenings, as well as sponsored Def Jam concerts — a brand of hemorrhoid cream could have attracted a similar number of nominal "fans".
The literacy program is emblematic of the increasingly ambitious "value added" projects in which media try to differentiate themselves from competitors and offer additional enticements to marketers beyond ad space or commercial time.
If the songs in "Popstar" don't quite reach the iconic quotability of Williams's "Ishtar" ditties, they offer the additional enticements of elaborate music videos and concert stagings that bend the lyrics and their performance into another loopy dimension of astonishment.
Their solution was to propose a generous enticement to retirement-age personnel: If they worked an additional five years, they could collect their salary and their pension simultaneously.
But while child-labor opponents seek to keep teenagers away from hazardous machinery, the Amish have an additional goal: to keep those teenagers busy with gainful work and away from hazardous enticements.
As an enticement for shareholders, Mr. Icahn will also offer what's known as a contingent value right (coincidentally known among deal aficionados as a C.V.R ., which would give investors an additional payout if another takeover bid for CVR were struck.
Residents of more vulnerable areas would receive a further enticement: they would be allowed to sell their homes even if the homes suffered little, or possibly even no, damage from the hurricane, and the state would pay them an additional 10 percent bonus, above market value, to sweeten the deal.
