Many of the delegates to the convention want to enlarge the EU's constitutional ambitions, and indeed to strive for the fastest possible movement towards a United States of Europe (a proposal to make that the EU's new name has been tabled, by the way).
"Aiming to match Barcelona is a big ambition but you need to strive for that to be successful," Reed once said.
I'll bet that you know that I took a vow as a Jesuit not to "strive for or ambition" any high office in the church, but I've got a nice, easy, canonically doable way around that roadblock.
I have been determined and passionate as I have challenged myself to strive for my ambitions, and those are the qualities I can offer you.
The BBC's licence fee allows Ben Stephenson and his team of commissioning editors to strive for "high artistic ambitions" (to quote from Higgins) protected in part from the dictates of the commercial marketplace.
Warren Deutrom, Cricket Ireland's chief executive, has supervised quite an improvement since he took office four years ago, recognising that Irish cricket had to strive to match the ambitions of its players.
THE shining ambition of Iranian reformers is to cleanse the legal system of factional politics: President Muhammad Khatami has, after all, promised to strive for a society based on the rule of law.
Find something to strive for.
Your product ambition should strive to exceed customer expectation, and in so doing build your reputation, increase sales, win awards, drive word of mouth and establish a point of difference within your sector.
For many years when I was a much younger man, driven by ambition and striving to be great at my craft, I remember always ending the year disappointed, as if I hadn't done enough, been enough, or accomplished enough.
