Design, tied as it is to life through use, should have larger ambitions than to feed a market hungry for new images of affluence.
You can imagine that this ambition to expand fed nicely into SoftBank's pitch for Vision Fund, which is designed to bring together the world's top technology companies and encourage synergies between them.
Who used the "greater good" – the nebulous ambition to "raise cancer awareness" – to feed the individual glory, the very epitome of American exceptionalism.
Flamboyant as ever despite his wrinkled face and rambling speech, he is increasingly fawned upon.Since the passing of President Omar Bongo of Gabon in June, Mr Qaddafi has no near rival as the longest-serving African or Arab leader, and longevity seems to feed his ambition.
Westminster goes out of its way to feed these ambitions.
In a country torn by decades of war, the number of political panhandlers scavenging for scraps on which to feed their ambitions is too great to count.
But that ambition was overridden by the need to feed a growing family.
The more enthusiastic Mr. Young was in recommending Tyco, the better it was for Tyco's stock price, allowing Mr. Kozlowski to feed his acquisitive ambitions.
The first offering hauled in $903 million to feed Zuckerman's ambitions; five follow-on offerings brought another $1.9 billion into the coffers.
Square, by many accounts, is hungrily in search of new revenue streams to feed its expanding ambitions in e-commerce, and today we are getting another glimpse of where that strategy is taking it.
Mr. Talele's misfortune, and that of many other farmers here, is a grim reminder of a persistent fact: India, despite its ambitions as an emerging economic giant, still struggles to feed its 1.1 billion people.
