The phrase "always in reference to" is grammatically correct and is commonly used in written English.
It means that something is always related or connected to something else. Example: "The company's success is always in reference to its strong leadership and innovative strategies."
What this is almost always in reference to is a merchant who can't handle the traffic that they end up getting, forcing a live cap of a deal (almost always because it benefits the sales people not to cap it, obviously, and they advise merchants to sell more Groupons than the business is able to handle, mostly by low-balling the estimate of how many will sell).
They are always in reference to a challenge you gave them or a realization they came to under your guidance.
I've heard I have the perfect body type before, but almost always in reference to diabetes, so this was a happy surprise.
The class discussions, she wrote me in an email, focused on "the idea that science and religion can be reconciled, and though the name "God" was used by him and class members, it was always in reference to any type of higher power or creator god".
In the following discussion, up and down regulation is always in reference to the WT.
In an interview with German daily FT Deutschland, Marko Kranjec, a member of the central bank's governing council, said that "the markets are normally always right" in reference to widespread expectations of a rate hike.
It has become a catchphrase in popular culture, although it is not always used in reference to masturbation.
An important feature of the standard tests is that the sign of epistasis, either positive or negative, is always expressed in reference to the same wild-type strain.
Any mention of children and childcare responsibilities is always and only in reference to improving access to institutionalised childcare.
Some actors are always performing, only existing in reference to other people.
Maria always displayed what Williams called, in reference to another disenchanted romantic, Chance Wayne, "that terrible stiff-necked pride of the defeated".
