The phrase "always ephemeral" is correct and usable in written English.
It can be used to describe something that is consistently temporary or fleeting in nature.
Example: "The beauty of a sunset is always ephemeral, reminding us to cherish each moment."
Alternatives: "perpetually fleeting" or "constantly transient".
There are always ephemeral trends that some people (not all) enjoy chasing and enjoying.
What "The Preppie Handbook" did for whale belts and synonyms for vomiting, "The Hipster Handbook" accomplishes for this generation's stylistic and linguistic signs and signifiers, starting with the always ephemeral distinction between the hip and the square.
Twitter saves everything publicly and forever, while Snapchat's content is more frequently private and always ephemeral.
Trendy catchphrases are nearly always ephemeral.
But her performances down the decades (she was born in 1950) have been so ephemeral – often improvised, always short-lived – that most of us have very little experience of her work first hand.
Certain love poems have become firm wedding favourites, such as American poet Michael Donaghy's The Present – a poem about the eternity of love through the prism of an always-ephemeral moment – "so much so," Donaghy's widow Maddy Paxman tells me, "that we didn't feel that we wanted it at our own".
The death of a language depletes us intellectually, but languages and the cultures that used them have always been ephemeral things.
"I think there was always an ephemeral quality to them on the skyline, even though they were these massive buildings," Rose said the other day as he sat in Zuccotti Park, about a block from the new Trade Center complex.
We were hooked on healing (and many of us would in fact become therapists) as a road to a self esteem that would always be ephemeral.
For Coward, amorous passion is always intense but ephemeral.
Neon, frenetic, ephemeral, always hungry Expect ear-splitting clatter, neighbourhood gossip and unashamed slurping at famed institution Lin Heung Kui.
