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Ideally, says Chief Executive Max Bardon, the company wants to partner with popular social-networking brands like News Corp.'s MySpace, blog networks like Microsoft's Windows Live Spaces and alumni sites like Classmates.com.
That kind of aggregation is a small step forward, but Whitepages.com has bigger ambitions: It wants to start trolling for information found in social-networking profiles, blogs, message boards and alumni sites and incorporating it into its results.
Some of the better alumni sites include Tree52 (free), ClassReport (mostly free), or Old-Friends ($3 lifetime membership).
Many alumni sites require paid memberships to use, or will ask your friend to pay in order to view your message.
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Stephen Sutter, a former product engineer for Agilent who now is president of CreateAbility Concepts, a company in Fort Collins, Colo., that creates communication devices for people with disabilities, regularly taps into Agilent's alumni site to find temporary help.
Through the school's official alumni site, the platform also encourages recent grads to join LinkedIn if they haven't already, for example, and makes it easy for them to port their social profiles on to the alumni platform.
"But we also think the new Northwestern alumni site, OurNorthwestern, will meet those needs, as well as provide other info to alums on events, clubs, access to the alumni directory and other services".
The alumni have been enthusiastic about continuing their involvement with Peoples-uni after graduation – there has been good interest and involvement in the Alumni site.
Fifty two of the alumni students from the 2010 and 2011 courses were contacted through the BBNC alumni site, email and phone calls.
On the elite schools' alumni Web sites, discussions can veer into "dangerous territory," as one commenter from Brooklyn Tech recently noted during a heated exchange.
When Pfizer bought Warner-Lambert two years ago, it set up an alumni Web site for 2,000 displaced workers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com