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IKEA attempts to resolve the paradox of its devotion to cost-cutting and its altruistic self-image with team spirit.
This is to be expected; it is neither a sign of moral weakness nor lack of resolve.David WillisAlexandria, VirginiaSIR – You interpret the Gulf war as an altruistic effort by America to help the local Muslims in Kuwait.
Many have altruistic motives.
How altruistic are you?
They're altruistic.
It is not altruistic.
Altruistic groups beat selfish groups.
"He had some altruistic motive.
The paradox is resolved if many interactions are with related individuals so that the benefits of altruism are reaped by copies of the altruistic gene in other individuals1, a mechanism called kin selection2.
This is not entirely altruistic.
Was it really so altruistic?
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