The phrase "alternative enters" is not correct and does not convey a clear meaning in written English.
It may be intended to describe a situation where an alternative option is introduced or becomes available, but the phrasing is awkward.
Example: "When the main plan failed, the alternative enters as a viable solution."
Alternatives: "alternative option arises" or "alternative becomes available".
8. Ron Miller wrote about the importance of customer relations and how if companies abuse or ignore the needs of customers, they'll be in for a rude awakening when a better alternative enters their market.
Every industry is learning the hard way that their disruptive moment is coming and if you abuse or ignore the needs of your customers, you could be in for a rude awakening when a better, faster and more creative alternative enters your market.
In the potentially lucrative marketplace for hard-edged punk-alternative rock, Social Distortion remains, to quote the title of its 1992 album release, "Somewhere Between Heaven and Hell". With "White Light White Heat White Trash --its first release since '92, the year "alternative" entered the mainstream--SD is hoping to move closer to heaven on the charts.
At the end of the day, drug companies are able to use financial incentives to ensure that as lower-priced alternatives enter the market, they cannot gain much of a foothold.
With the breakthrough of Nirvana and the popularity of the grunge and Britpop movements in the 1990s, alternative rock entered the musical mainstream and many alternative bands became commercially successful.
And if no alternative can enter the market, then the freedom to shop around is not worth very much.
Once past the basic tenet that less is more, a host of alternative practices enter the picture, from yogic breathing to vegetarianism to composting.
Turning to the courts offers an alternative to entering the political realm, yet access is more restricted than voting and the costs of pursuing a case can be as prohibitive for most ordinary citizens as founding a new party.
Nick Clegg will tell the Liberal Democrats today that there was no alternative to entering the Coalition with the Conservatives as he rebuffs internal critics who claim he is shifting his party to the right.
Pumping stations now require much smaller gravel "pads", and several drilling operations can be started from a single site by drilling at an angle rather than straight down.Greens have found it hard to counter this, in part because several green groups encouraged exploration in the reserve as an alternative to entering the Arctic National Wildlife Refuge.
So in the wake of the 2016 presidential election, the University of Chicago linguist has been disturbed to see terms like "fake news" and "alternative facts" enter the popular discourse.
