The phrase "alternative brand" is correct and usable in written English.
It can be used when referring to a brand that serves as a substitute or different option to a more mainstream or well-known brand.
Example: "Many consumers are now choosing alternative brands that prioritize sustainability and ethical production."
Alternatives: "substitute brand" or "different brand".
Imaging what the alternative "brand" might have been boggles the mind.
The leisure group was reportedly setting up a cheap alternative brand to its Premier Inn hotels.
"We have therefore offered a substantial payment... to have the character wear an alternative brand.
A rival wine grower has floated an alternative brand name, Britagne, an elision of Britain and champagne.
Customers who exchange the Note 7 for a Samsung device will receive a $100 credit; those opting for an alternative brand will receive $25 credit.
Customers who exchange the Note 7 for a Samsung device will get a $100 credit, while those opting for an alternative brand will receive $25 credit.
Vegas Uncork'd, Las Vegas This gambling capital's alternative branding has been successful enough to spawn a food festival called Vegas Uncork'd (right).
Unfortunately, some of these alternative brands then became part of the target market's new brand repertoire.
Until the biological cause is determined, alternative brands of TIV should be used in children aged 4 years and under, and enhanced surveillance for such adverse events should be undertaken.
Thirdly, this cost effectiveness analysis compared alternative prosthesis types; it did not consider that revision rates within a prosthesis type may differ by brand. 2 Further research following the approach taken here will explore the lifetime cost effectiveness of alternative brands.
Both in terms of confusion elimination or minimization and also the loyalty question in an era of proliferating branded and cheap alternatives, branding--traditional brand building if you want to call it that--becomes more important than ever before.
