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"We found with Zeitgeist that the alternative audience isn't alternative anymore," he said.
ESPN had recently expanded by adding another channel, ESPN2, to its network, with the aim of capturing a younger and more elusive (i.e., "alternative") audience.
Satellite radio, which suddenly appeared in America in 2001, now has around 4m subscribers, providing a small but potentially interesting alternative audience to terrestrial radio.Advertisers have to be prepared to use any media, argues Ogilvy and Mather's Mrs Lazarus.
The president of Playboy.com, Randy A. Nicolau, played down the competition in an e-mailed statement, saying, "SuicideGirls has a targeted alternative audience while Playboy magazine is an American icon".
The park has been cultivating an alternative audience in recent years with holiday ticket packages, relatively quick lines and the popular Grinchmas — a stage show with a score arranged by Mannheim Steamroller.
They were previously associated with the Brazilian independent music network Fora do Eixo, a national affiliation of cultural producers who believe in a solidarity economy and helped bring artists such as Macaco Bong to a national alternative audience.
Similar(53)
In 2004, game designer Sheri Graner-Ray published the book Gender-Inclusive Game Design, aimed at inspiring the male-dominated world of twitch-and-war game developers to consider alternative audiences.
It appealed strongly to alternative audiences who'd grown up with rap music, but simply hadn't related to it since the rise of gangsta".
It was greeted with derisive, negative reviews by the mainstream press and public -- unprepared for its radical, non-linear style -- until alternative audiences embraced it as a cinematic breakthrough.
SHORT, wiry and longhaired, his arms tattooed with Christian symbols and his group's logo, Cody Canada, the singer and guitarist for Cross Canadian Ragweed, surveyed an alternative country audience, Texas style.
A songwriter who understands the alternative country audience of romantically disappointed ex-servicemen, heavy-drinking manufacturing workers and long-estranged high-school sweethearts, Isbell is increasingly able to address them in songs with strong tunes.
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