The phrase "alter brand" is correct and usable in written English.
It can be used when discussing changes or modifications to a brand, such as its image, strategy, or identity.
Example: "In order to stay relevant in the market, we need to alter brand perception among our target audience."
Alternatives: "modify brand" or "change brand".
Keep these "do's" and "don'ts" of brand repositioning in mind as you start on your new branding effort, and you will have a successful and seamless transition to your newly altered brand identity.
As he remembers it, no one expected the film to alter the brand's fortunes in any meaningful way.
All the more reason to take a big risk signing a star like Mr. O'Brien in the effort to alter the brand perception of TBS, he said.
To prevent duplication of brands and to give legal protection to livestock owners, national and state governments passed brands acts requiring registration of all brands and making it an offense to alter registered brands.
"We try and take an educational approach," Maser said, adding that the Olympic committee tries to talk to businesses about the rationale behind the legislation, as well as a timely manner in which they can alter their branding.
If you're really bold, you can use a sewing machine on said clothing item to alter the branding into something a bit more permanent.
It fired its ad agency, drastically altered the brand messages for Jeep sport utility vehicles and Ram pickups, and it is offering big incentives to clear dealer lots of inventory.
The company has also altered its branding to make HipChat harder to confuse with Apple and its iMessage icon, and to reflect its new mission of unifying communications across a range of media.
Although the chemical stimulation from the beverage is the same, previous experience and the person's beliefs about a particular brand alter the response of the brain as the beverage is tasted.
New research shows that even incidental exposure to a brand can alter consumer behavior in manners consistent with brand identity, producing effects which may persist outside of marketing contexts and occur even when the product is not purchased or consumed.
