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This meant they were already trusted.
Israel has already trusted the Palestinians.
Lo and behold, the channel that speaks to young people was already trusted by young people, who felt it represented them.
"African-Americans have so much legacy of mistrust in the health system that the usual outreach doesn't work for a lot of them, so we decided to enlist people who are already trusted figures in the community," she said.
Abhishek, who was inspired by a similar program in Brazil, said the kiosk owners "are already trusted people in each community" and are already in the habit of extending credit to their poor customers: "So we said, 'Why not leverage them?' We are the agents of the bank, and these retailers are our subagents".
When Ramuel Figueroa, a student at Roosevelt University, who is also a veteran, said that he was working on a project that involved interviewing undocumented day laborers, and that many of them seemed much more fearful lately, Obama offered some practiced advice: approach the laborers through someone they already trusted, like a priest; don't show up the first time with a clipboard.
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You'll already trust him enough.
"A lot of people already trust Google," he said.
Consumers already trust their mobile devices with written communications, credit-card details, personal apps and more, and will continue to use them for ever more online purchases.
"There are some major institutions offering counseling, like the Red Cross, and to promote anything along those lines you have to be a part of organizations people already trust".
You already trust Facebook and Dropbox enough to let them archive all your stuff – or anyway, if you don't trust them, you're at least willing to ignore that for the convenience they provide.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com