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The phrase 'allure of' is correct and usable in written English.
It is typically used to refer to the enticement or attraction of something, often a situation or experience. For example: "He was unable to resist the allure of the open road, so he decided to take a road trip."
Exact(59)
"That's the allure of it".
What's the allure of linguistic relativism?
Hence the allure of magical thinking.
The allure of exclusivity is gone.
The allure of big money grows stronger.
Ah, the allure of the celebrity portmanteau.
Invisible: The Dangerous Allure of the Unseen.
The allure of destructive relationships is complicated.
The allure of Jung's ideas persists.
Avoid the allure of distractions.
Joan Acocella on the allure of the circus.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com