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The phrase "allows users to buy" is correct and usable in written English.
You can use it when describing a feature or functionality of a product, service, or platform that enables users to make purchases.
Example: "The new app allows users to buy tickets for events directly from their smartphones."
Alternatives: "enables users to purchase" or "permits users to acquire".
Exact(48)
The "buy it now" option allows users to buy a product at a slight discount off the RRP.
For example, he pointed to a product that allows users to buy gifts for their Facebook friends on their birthdays.
For instance, the popular application 'Dragon Story' allows users to buy 'Gold' within the game using real money.
This "distributed ledger" of bitcoin holdings allows users to buy and sell without using a costly centralised accounting system run by a large clearing bank.
Like SeaWorld (www.seaworld.com) and Universal Studios (www.universalstudios.com), Disney allows users to buy tickets and view photos and descriptions of different rides.
Stamps.com has pinned some of its hopes on a new product called NetStamps, which allows users to buy postage online and print sheets of stamps.
Similar(12)
Verizon and others also allow users to buy video, pictures, wallpaper, ring tones and games — none of that revelatory anymore.
For example, in the early 1990's, CompuServe allowed users to buy stock price graphs by pushing an on-screen button.
But Ofcom said the website allowed users to buy songs via direct links to the iTunes store.
This year, it announced that it would allow users to buy products and services in their local currency, using a credit card.
This winter, a Web site was launched called Silk Road, which allowed users to buy and sell heroin, LSD, and marijuana as long as they paid in bitcoin.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com