For one, it allocates talent where it belongs.
"We are hell-bent and determined to allocate the talent, the resources, the money, the innovation, to absolutely become a powerhouse in the ad business," said Steve Ballmer, Microsoft's chief executive, at the company's financial analyst meeting in July.
From my point of view, internships in the UK parliament would benefit from this kind of system – it would mean that opportunities were allocated on talent rather than connections, proximity to London and levels of personal funding.
"We are hell-bent and determined to allocate the talent, the resources, the money, the innovation to absolutely become a powerhouse in the ad business," says Ballmer.
The hard part is actually creating the ecosystem and infrastructure to allocate resources (talent, time, money) for rapidly evaluating and testing ideas.
Once you have come up with an overall purpose, he continues, you have to make decisions about allocating your time, energy and talent.
"Your decisions allocating your personal time, energy, and talent ultimately shape your life's strategy".
Here, and in other entrepreneurial communities around our country, ideas collide, companies form, money is injected, talent is allocated, and the pace of innovation churns.
They're allocating the resources.
Allocating people to Circles.
