Australian audiences allocated 12 points to Sweden's Måns Zelmerlöw singing Heroes, and 10 points went to Russia which eventually took second place.
But in a sweaty Shoreditch basement – performing in the one microscopic area of stage not allocated to selfie-taking audience members gurning into their smartphone lenses – the 19-year-old Lewisham MC Novelist is trying to change that by leading 800 Generation Z-ers in a riotous summary of the Brexit vote.
The 500 audience seats were allocated entirely at random from more than 800 seat requests, a spokeswoman said.
"It's getting to the point of ridiculousness in terms of the budget allocated to the African-American audience," Mr. Coleman said.
The money will be allocated to operating expenses and audience development as well as other initiatives, according to stipulations from the donor.
The show is usually filmed before an audience in London with members of the public allocated tickets by phone, but for a recording in Edinburgh tonight they were handed out on a first-come, first-served basis.
In a blistering and disturbing revival of a discomforting work, the audience is cleverly reduced to "a number" (we're allocated numbers rather than tickets) before we even enter the auditorium.
He said: "They should have spot advertising, allocated as party political broadcasts are, but they should take audiences by surprise, as advertisements do, and be as entertaining and interesting".
The four finalists compete for £10,000 of audience-voted prizes, as well as a bigger prize allocated by a jury.
The rise in popularity of social media makes communicators question the extent to which resources should be allocated to these channels in order to reach new segments or audiences which are hard to reach through more traditional dissemination channels.
