It has no other scripted series planned until September.
It almost certainly helped that BET had only one other scripted sitcom, "Let's Stay Together," to promote.
Meanwhile, on History, Ms. Dubuc will continue to stretch the brand name; her team is considering ordering other scripted shows to complement the "Hatfields and McCoys," which will have its premiere in the spring.
But "Lost" will almost surely go out a winner, topping every other scripted show in that 18-to-49 18-to-49 18-to-49le this season, unless the hit CBS comedy "The Big Bang Theoratingnages a higher number.
Having had his characters tally the dead and wounded in Iraq and bemoan the encroachment on civil liberties in recent years, Mr. Kelley may also have more to say about the Bush administration — in large part, he said, because few other scripted series have sought to take a political stand.
They are matching more carefully the shows and the products being placed, and concentrating placements in certain programming genres like reality, sports and game shows, where they may raise fewer hackles than if plopped into situation comedies or other scripted series.
Other scripted podcasts have also attracted top Hollywood talent, including "Gimlet's Homecoming," which stars Catherine Keener, Oscar Isaac and David Schwimmer.
The deal gives HC2 access to TV Azteca's current programming and library in Mexico, including entertainment shows, network and local news, as well as telenovelas and other scripted series.
O'Brien's new production company, Starfish Media, will also begin developing other scripted and non-scripted programming for other outlets.
Live events like WrestleMania are what make the WWE different from other scripted entertainment.
