But Mr. Bradley nevertheless is committing huge amounts of time and money to what amounts to a bet-it-all gamble -- win a contest, any contest, anywhere.
It's a hero's journey in the space of a few minutes, and it's also the kind of all-or-nothing-at-all gamble that someone coming from a tough, desperate place would make.
That makes content a less-risky endeavor, and, with digital media and digital distribution reducing the marginal cost of production and distribution, then content has become a better risk-adjusted bet, though arguably not as scalable and certainly not a winner-takes-all gamble.
Ultimately this is all a gamble but it's a gamble that mixes the high-stakes world of Wall Street with the high tech world of command lines.
"Introducing all this gambling is a gamble itself," he said in a statement.
For the retailers, it is all a gamble.
It's all a gamble, as life so often is.
"It's all a gamble," Mr. Rodgers said of the pursuit of a career onstage.
Online gambling, like all gambling, can destroy people's lives.
