All files and all services would be accessible via a so-called "universal canvas", an all-embracing user interface.
And social media, embracing users from all continents, was awash with similar sentiments.
And some big, nontechnology companies are embracing user-generated innovation.
This is exactly the kind of thing that newspapers should be doing, but I don't see a lot of papers fully embracing user-generated content.
Publisher Suite has taken a decisive step toward embracing user-driven mobile content.
They also embrace user generated content with nearly 40% having read a blog, 18% have created their own website and 9% have created their own blog.
None of the major companies that make game systems — Sony, Microsoft or Nintendo — has been known to embrace user-created content.
Myth No. 5: Advertisers are increasingly ready to embrace user-generated content.
And giving employees the ability to respond directly, permanently and in real time takes guts and a commitment by senior execs to embrace users, even when they hate you.
Just five years ago, the conventional wisdom suggested that ad-supported media organizations should embrace user-generated content as a way to "scale" content offerings on their site, arguing that marketers will chase eyeballs no matter what.
It has embraced user-pay, but I question whether more can be done with tolls to manage peak demand, and what happens when conventional tolls cannot be stretched further.
