The Internet is now about interactivity and conversation".
Their ideas about interactivity have changed, Ryan admits.
Mr. Bezos is talking a lot about interactivity and social media.
"Then I came in and added a lot of cheap gags about interactivity," Wright says.
"We can geek out about interactivity or biohacking, but also about cool style".
They want to be entertained.This lesson is beginning to inform the way TV people are thinking about interactivity.
Still, it makes perfect sense that NBC right now would put aside qualms about interactivity to build a better viewertrap.
But Leary's games, Mr. Mennerich added, are also right in line with some of the ideas about interactivity that prevail in digital culture today.
"They're ahead of the game in terms of thinking about interactivity and the best way to deploy it in this environment," Van L. Baker, a research vice president at Gartner covering e-commerce, said about Revel Touch.
"It taught children about interactivity as a medium of entertainment".
