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We've scoured the web for five examples of the most creative, results-driven sports influencer endorsements that have aligned brand values with the right sports influencer, reached the right target audience, and generated real results.
"When it comes to endorsements, I work with brands that I feel align with my values," Hall of Fame Wide Receiver Jerry Rice told me a few years ago.
Gentology provides an opportunity for brands to align themselves with celebrities they otherwise might not be able to afford endorsements from, and put their products on the radar of those they want to market.
It was more an indication that people were open to him, rather than an endorsement of his ideas, or a movement to firmly align with the Liberal brand.
The former president and first lady could also lend their brand — and their endorsement — to documentaries or fictional programming on Netflix that align with their beliefs and values.
It's obvious from our endorsements and many of our policy positions that we are aligned with the programs and aims of the Democratic Party on most domestic issues, but certainly not all.
Next steps will include seeking national family medicine endorsement of the framework and working with international organizations to align with other global health education initiatives.
Celebrity endorsements.
Returning endorsements.
Retweets ≠ endorsements?
Election Day endorsements.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com