These m-Wise-enabled applications include content delivery services, ringtones, music, video, games, information services, alerts and advertising and promotions, all of which were developed and delivered from the cloud on a hosted basis.
We've been hearing a lot about iBeacon and Bluetooth Low Energy-powered devices in the retail sector, where stores are beginning to roll out support for beacons in order to better communicate with customers via apps, allowing them to share offers, send alerts, and advertise to consumers.
Jackie Cottrell, a spokeswoman for the Pharmaceutical Research and Manufacturers of America, said advertising alerted consumers to new drugs, encouraged people to visit doctors and provided useful information about conditions that might otherwise go untreated.
(Truth-in-advertising alert: Some fresh faces, like Mr. Whitehead's, Ms. Lahiri's and Ms. Egan's, peek from this book's "Sgt. Pepper -like cover. But each of these writers is given at best a Pepper -like two. Mr. Hughes's narrative essentially ends with Mr. Lethem, who coverto fame before the more current crop).
The NotBuyingIt app builds on the Twitter campaign of the same name, which saw users tweet examples of sexism in advertising and alert brands to boycotts.
The effort involves a blitz of advertising to alert immigrants on how to recognize fake lawyers and consultants, and an effort by prosecutors to bring criminal cases to serve as examples.
Among them is the creation of a group, Moms With Apps, which developed a badge icon to alert parents to the advertising and data-collection practices of apps aimed at children.
But the most recent episode of "Mad Men" provided [SPOILER ALERT!] a lesson in advertising agency deal-making, circa 1968.
A national advertising campaign, to alert teenagers to the perils of irresponsible sex, is planned for this autumn.
An advertising campaign will alert potential claimants, who are expected to receive an average of about $2,500 each.
