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Shareholders have complained about the airline's image.
Ryanair chief executive Michael O'Leary's hearts-and-minds mission to win back disenchanted travellers and deal with the budget airline's image problem took a further step forward yesterday as it offered passengers an "early Christmas present" of reduced baggage charges.
In addition to approving a change in the airline's image, Mr. Lawrence also oversaw a rapid expansion in the size and scope of the airline's operations after the industry was deregulated in the late 1970's.
The allegedly gentler Ryanair first emerged in July when shareholders at the annual meeting in Dublin complained that the airline's image was costing it and the chief executive admitted responsibility for a "macho culture" that had to change.
The stigma of a filing, which might have hurt an airline's image a decade ago, is no longer there -- given how many major carriers, including the old Continental Airlines and US Airways, have chosen the reorganization route.
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Shareholders have complained that the airline's "macho" image is harming its business.
The worker, Nadia Eweida, a part-time member of the British Airways staff, was sent home without pay in September 2006 after she decided to wear a cross openly in breach of rules designed to project the airline's corporate image.
He put that philosophy into practice to mixed effect on Friday afternoon in his second foray on to Twitter, where despite his recent pledge to tone down the Irish airline's "macho" image, he informed customers that he kept fit via "Tantric sex.
Cosgrave also sought to improve the airline's tarnished image of "Elastic Airlines".
This airline represents Turkey's image".
Rows 21 to 25 of the airline's B777s (see this image) are to be set aside for the premium-paying over-12s, with 35 inches of legroom to boot.
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