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IN 1554, a band of wandering Jesuits, after sweating through southern Brazil's forested coastal hills, stopped by a river on the high Piratininga plateau and, delighted at its fresh, cool air, founded the city of Sao Paulo.
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In the review process Virgin Media, among others, asserted that YouView had strategically moved from its free-to-air founding principle to a pay-TV operation led by BT and TalkTalk.
The BBC, Channel 4 and Channel 5 are public service broadcasters who backed YouView on a free-to-air founding principle, and some in the industry are of the opinion that BT and TalkTalk have effectively hijacked the joint venture to cleverly build their own pay-TV services.
Company legend holds that a few years after Sealed Air was founded in 1960, an innovative marketer named Frederick W. Bowers finally found the true value in the cellular bubbles.
In spite of industry skepticism that executives would not want to make calls from the air, he founded Airfone.
A middle-aged Frenchman with a raffish air, Gassée founded Apple France and then moved to California to be John Sculley's chief technical wizard.
In 1864 Booth went to London and continued his services in tents and in the open air and founded at Whitechapel the Christian Mission, which became (in 1878) the Salvation Army.
Upon returning, in 1927, to St . Pauls, with a well-travelled air, Ripley founded the Offal-Eating Club, a short-lived outfit whose members retrieved, cooked, and ate rabbits and pheasants that had been run over by automobiles.
And Mr. Rozan and his colleagues have had lots of them (ideas, that is) ever since Surface to Air was founded in 2000 as a sort of consulting laboratory, producing creative campaigns, music videos, gallery shows, a clothing collection that includes collaborations with several musicians and artists, a restaurant and a nightclub in Brazil and two stores, soon to be a third.
Air Methods, founded in 1980, owns, leases or operates 338 aircraft, a bigger fleet than commercial airliners JetBlue and AirTran.
Open Air was founded in 2011, and it has already published four titles, starting with Speakeasy Cocktails: Learn from the Modern Mixologists, and including Holiday Recipes & Party Planning Guide, a cookbook that we've written about on TechCrunch.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com