And it aims at a different sort of consumer.
"High Life" aims at a history and evocation of the African diaspora.
Like the new design, the Sea Grill's menu aims at a new target: casual luxury.
Every other schizophrenia drug now on the market aims at a different neurotransmitter, dopamine.
An austerity budget aims at a huge €27 billion cut in the deficit.
It's too scripted to be standup, but it aims at a conversational tone that rings stilted in the opening stages.
The administration, agreeing that the Nicaraguan law unfairly aims at a few companies decades after the fact, has taken up the cause.
He is, of course, Colombian, as is the author, who aims at a corrective to the fictionalized portrait of Colombia in Joseph Conrad's "Nostromo".
If the pool at the Trump attracts a workaday crowd, the Water Club in Atlantic City aims at a more sybaritic clientele.
Some may see this as a version of might makes right and a justification of successful aggression, but Kaplan aims at a different goal.
A second bar and lounge, on basement level, aims at a younger crowd, the demographic that doesn't mind back-and-forth restroom traffic.
